Our Company - Dapda

We are proud of our origin and achievements. And we would like to share it with you

Founded in 2005 in the city of Jaén, in Dapda we concentrate our activity in the automotive sector, focusing our day-to-day activities in three different areas: digital marketing (what we do), software and application development (how we do it) and automotive (where we do it). We are specialised in these three areas thanks to a superb team of more than 80 people, who are fully committed to providing real solutions and best practices to our clients. Currently, over 1,600 companies trust us in Spain and Portugal, and one of our goals is to continue adding new customers who also trust Dapda Motor Digital from other countries.

Our secret lies predominantly in two factors. On the one hand, our human capital, all those people who make up our family, whom we care for and pamper. They are the ones who have made us great, thanks to their commitment and professionalism. On the other hand, our clients, with whom we have a sense of duty, establishing durable and honest relationships with them, trying to help them as much as possible to drive their businesses towards success. We always listen to them, understand them, learn with them, propose strategic actions and plans and accompany them during their day to day with everything we have in our hands.

Our methodology is based on providing solutions and services to professionals and companies within the automotive sector such as manufacturers, dealers, agents, official services, repair shops and trading. We usually offer these solutions and services to our clients either separately or integrated, creating a digital ecosystem that allows them to manage their business from one place, to create synergies and make processes simpler.

We always try to make easy-to-use and intuitive solutions, adapted to the actual needs of your day-to-day life; and to further help our clients, we have an extraordinary support and training team always at your disposal

To mention our services, we have real professionals with more than a decade of experience in this amazing automotive sector. They are experts in their field who guide our clients towards success in a market as competitive as this in order to provide them with the best results in every action we start together.

We are a proud, friendly and approachable company, whose shared vision is to help professionals in the automotive sector on their way to digitisation. With our help we hope they can achieve the highest profitability in their business, by offering them our advice, solutions and services that will provide them with the maximum possible return.

Our origins. Our future

In 2005, Juan Afán, founder of Dapda, a professional with years of experience in the automotive sector, wanted to solve four problems in sales management that he used to encounter on a daily basis at the dealership where he was working as a manager.

First of all, he helped the commercial advisor to calculate the price of a vehicle in an easy and safe way. Not so long ago, it was fairly common to see the seller with a price list on a paper, using a rule so he did not miss the line, and a calculator, before obtaining the final price on the vehicle. Everything changed thanks to the vision of our founder and the creation of Dapda as a company because, since our first software was born, just 4 clicks were enough to calculate the price of the vehicle in less than a minute, conveying order and professionalism.

Secondly, he worked on the presentation of an estimate to the client including the data of the vehicle, the client and the operation, showing confidence and professionalism. Before that, it was very common to write the price of the car with a pen in the catalog given to the customer, or on the back of the seller’s business card when it was given to the customer.

Third, he ensured that all customers were registered in the system to establish a relationship with them and continue their follow-up, so they could successfully finish the sale. At that time it was not uncommon for the agent to lose a client’s file, simply by putting it in the bottom of a drawer, because their “intuition” told them that this client would end up not buying.

Finally, he was set to find out the dealer’s actual exposure. By registering each customer who received a quote, you could know exactly how many offers had actually been delivered.

As a result, the success of the first Dapda solution, called AutoNET, was unprecedented, becoming the preferred online CRM of the dealers.

In our bid to continue helping dealers, we complemented our first software created to manage customer relationships with the design and development of specialised websites for the automotive sector, where we contributed, back then, to ensure that the image and the information displayed were always updated and everything set according to our own quality standards.

As time went by and, after the success gained within the sector, we started designing and developing other digital solutions that would allow dealer networks to evolve at the same time as society and the market did, and so they were presented with other solutions and services with a warm welcome.

These solutions were: BDCNet, for a perfect and intelligent management of the dealer’s Database and LeadIn, a lead manager that allows to channel and gather all the leads that come to the dealership, as well as a perfect follow-up of these by the sellers. We also specialised in the provision of other services such as Digital Marketing, to help dealerships obtain leads that were interested in their vehicles; Call Center Auto, to help dealers in their daily lead management, and our Training Department, to help the dealership’s commercial teams adapt to the new digital age that is already here.

In 2017, the generational replacement reached Dapda, when its founder Juan Afán passed the torch of executive management to his son Juan Carlos. Since then, the company has grown dramatically both in personnel and number of clients, as well as its market exposure, offering new solutions and services and focusing on the internationalisation of the company.

To gain momentum in this process, in 2020 Martín J. Romero joined the executive management as Co-CEO. We have currently two Executive Directors, looking for continuity and consolidation as leaders of the sector in Spain and trying to open new horizons.

At Dapda Motor Digital we continue to look into the future. And over the years we have learned that being a leading company in software development and provision of services for such a competitive sector, does not happen overnight; It is built step by step and day after day, thanks to the commitment, talent, dedication and know-how of all the professionals who have worked with us for over 15 year

In every new project, we test ourselves to give our best. We give everything we have to face the challenges that our clients face in such a changing market. We help them make the best decisions, and develop new solutions and services that will add value to their businesses.

6 values have always been with us since the creation of this company in order to pursue excellence:

At Dapda Motor Digital we continue to look into the future. And over the years we have learned that being a leading company in software development and provision of services for such a competitive sector, does not happen overnight; It is built step by step and day after day, thanks to the commitment, talent, dedication and know-how of all the professionals who have worked with us for over 15 year

In every new project, we test ourselves to give our best. We give everything we have to face the challenges that our clients face in such a changing market. We help them make the best decisions, and develop new solutions and services that will add value to their businesses.

6 values have always been with us since the creation of this company in order to pursue excellence:

Our clients are free

We like our clients to feel free when they work with us. We do not want them to feel bound to us, so we avoid drafting long-lasting contracts. And, if for any reason whatsoever, you want to stop using our services, you just have to tell us. It is that easy.

icono_libre

We are humble

We always listen to our clients and learn from them, because we know that it is the only way to move forward. We are not perfect, we face our mistakes with maturity and transparency.

We look for a seamless experience

We want our solutions to be easy to use. The users of our solutions, mainly business consultants, do not have to be computer experts and we are aware that what they need to do is focusing on their clients.

We will not make their lives harder with complex solutions and we will always be there to train and help them.

Dapda means help, energy and compromise

At Dapda we are committed to giving the best of ourselves every day. We like to teach what we know and share knowledge. We always try to encourage our colleagues and clients and do not want to drain their energy.

When a client has a problem, we make it our own, trying to respond quickly, correctly and professionally, but above all, in an approachable way.

We are automotive

At Dapda we have the automotive sector in our blood. We just love it. It is different from the others. In a way, it is addictive, once you are in, you can not get out of it. We are proud of belonging to it, to come from it and to create solutions designed specifically for this sector.

We are a single team

We work as a single team; we win and lose together, we always trust and respect our colleagues. We show empathy and we are not afraid of conflicts since we always try to solve any issues by speaking openly.

We make our clients feel that we are part of their team.

Our clients are free

We like our clients to feel free when they work with us. We do not want them to feel bound to us, so we avoid drafting long-lasting contracts. And, if for any reason whatsoever, you want to stop using our services, you just have to tell us. It is that easy.

icono_libre

We are humble

We always listen to our clients and learn from them, because we know that it is the only way to move forward. We are not perfect, we face our mistakes with maturity and transparency.

We look for a seamless experience

We want our solutions to be easy to use. The users of our solutions, mainly business consultants, do not have to be computer experts and we are aware that what they need to do is focusing on their clients.

We will not make their lives harder with complex solutions and we will always be there to train and help them.

Dapda means help, energy and compromise

At Dapda we are committed to giving the best of ourselves every day. We like to teach what we know and share knowledge. We always try to encourage our colleagues and clients and do not want to drain their energy.

When a client has a problem, we make it our own, trying to respond quickly, correctly and professionally, but above all, in an approachable way.

We are automotive

At Dapda we have the automotive sector in our blood. We just love it. It is different from the others. In a way, it is addictive, once you are in, you can not get out of it. We are proud of belonging to it, to come from it and to create solutions designed specifically for this sector.

We are a single team

We work as a single team; we win and lose together, we always trust and respect our colleagues. We show empathy and we are not afraid of conflicts since we always try to solve any issues by speaking openly.

We make our clients feel that we are part of their team.